They aim to make it possible for them to track their citizens’ loyalty to the current regime. Well, they plan to apply the IoB technology on a massive scale.
Put up an anti-government social media post? Minus points. Remember when China introduced its social credit score system that keeps track of how its citizens behave and assigns scores based on their behavior? Forgot to pay the electricity bill? Minus points. Social Credit Score System and Tracking Citizen Behavior
This essential information can save lives and help doctors diagnose illnesses and start proper treatment faster. Plus, it can warn a patient about their current health condition, suggest that they take it easy, and modify their eating habits or medicine intake accordingly. IoB is now used in creating health apps for smartphones that can track a person’s diet, blood sugar level, heart rates, and sleep patterns. Facial recognition does the same but by reviewing the current state of the consumer. Product recommendations, pioneered by Amazon, studies the buyer history to suggest products. The same system can be used in retail stores for personalized advertising wherein the brands offer products or services based on their mood or gender. The technology helps them observe the results and suggest an appropriate drink for the customer. In 2018, coffee chain Barista started using IoB for facial recognition to determine their consumers’ gender, age, and mood. This also helps gather information in real-time rather than after a delayed period, which helps companies make changes to their offerings rapidly.
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Most location-based services use the mobile phone’s GPS technology or other techniques like near-field communication (NFC) and Bluetooth to track the user’s location and send notifications or emails accordingly. This is the same logic Uber applies to find out about their customers’ experiences and develop better strategies to cater to them. IoB Value Across Industries Location Tracking and Consumer Behaviorĭo you often instantly get a request from the restaurant you just left to drop a review on Google or Yelp? That is how your preference is extracted. But that is not it - other industry niches are also benefiting from it.įor example, IoB is valuable for the medical field, helping healthcare providers assess patients’ conditions, response to treatments, and other information related to their lifestyle. IoB can be a powerful tool to leverage sales and marketing to create effective strategies that make a difference in what is offered to consumers.
IoB and the Real Worldīy 2025, 40% of the global population will be subject to at least one IoB program (whether government-run or commercial) and digitally tracked to influence their behavior. Once the customer has been dropped off, Uber surveys to evaluate the journey, making it possible to monitor the driver’s behavior and interpret the passenger experience accordingly.
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Its IoT app tracks both drivers and passengers. Click To Tweetĭevices related to geolocation, big data, and facial recognition essentially guide map customer behavior. The Internet of Business or IoB makes sense of the data collected by IoT in tandem with specific human behaviors, ranging from buying patterns to demographic interests.
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